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15: Taking Action! Growing Through the Tough Times with Shelly Lattouf


Today’s episode is one of my favorites. Shelly Lattouf is an entrepreneur, business woman, international traveller, momma, and most important to me, my sister. I asked Shelly to come on the podcast to share her story and wisdom when we were both in Los Angeles, and I was thrilled that she agreed to join me to have a conversation.


Shelly owns Cali Findings, whose goal is to provide unique and quality jewelry findings to businesses, crafters and creators around the globe. She has a unique story and learned early in her life to listen to her authentic knowing, which took her on a journey halfway around the world to build a family with the man she loves, all while creating several businesses.


Shelly is one of the bravest people that I know, and I can’t wait for you to meet her and hear what she has to share today.


Until next time, keep on practicing and keep on being authentic and brave!





What I Cover In This Episode:

  • The story of how Shelly met her husband in Florence, Italy [6:51]

  • Some of the challenges they faced together while living and running their business in Los Angeles [12:03]

  • How they grew as a couple during these tough times [12:52]

  • The different pivots Shelly has made over her years in business, and how this eventually led to what she does today [15:41]

  • Why Shelly and her husband decided to move to Lebanon, and the main factors that impacted this big decision [22:21]


  • The reasons that taking action beats doing research every single time [27:02]


Looking to Create some Jewelry! Check out

Cali Findings!



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